Alyssa Padia Walles is highly regarded in consumer entertainment for companies ranging from start-ups to major multi-national corporations. The scope of her expertise includes business development, company operations, sales, brand building, and the creation and implementation of global marketing programs. Highlights of Alyssa’s career include negotiating national sports league agreements, re-launching the Atari brand, and developing international distribution markets for Sony PlayStation.
Alyssa held several senior positions with high profile companies. As Vice President of Sales and Planning at Sony Computer Entertainment Europe, she was a member of the senior management team that launched PlayStation across Europe, Australia, New Zealand, Eastern Europe and the Middle East. As Senior Vice President, Corporate Evolution at Infogrames/Atari, Alyssa played a significant role in the integration of both GT Interactive and Hasbro Interactive. It was during this time when she managed the re-branding and re-launch of the Atari brand.
As a consultant on business strategy, development and marketing, Alyssa influences consumer entertainment brands such as Leapfrog, Sony Pictures Home Entertainment, and Backyard Sports, where she served as co-president to Humongous, Inc. She is currently leading the launch efforts for Nutri Ventures, a transmedia property that promotes healthy eating habits.
A University of Southern California Cinema graduate, Alyssa is now a mentor on behalf of the USC Stevens Institute for Innovation, a founding member of Long Beach TEC (a digital media incubator) and also serves on the Advisory Board for [a]list games.